Stop Wasting Ad Budget on Slow, Low-Converting Landing Pages
Get Lighthouse 100 landing pages that convert at 5-15% (vs industry average 2.3%) and lower your cost-per-acquisition by 40-60%.
You're spending thousands on Google Ads, Facebook Ads, or LinkedIn campaigns, but sending traffic to generic website pages that load in 4+ seconds and convert at 2%. Every click you pay for that doesn't convert is money down the drain. We build single-page conversion machines optimized for ONE goal: turning ad clicks into leads or customers. Lightning-fast load times (under 1 second) improve your Quality Score and lower cost-per-click. Conversion-optimized design based on psychology and A/B testing data achieves 5-15% conversion rates. Most clients see 2-5X ROI improvement within 30 days of launch. The difference between a $3,000 landing page and wasting $10,000+ annually on poor conversions? We build the former.
How Much Are You Wasting on Poor Landing Pages?
Don't believe the numbers? Here's real proof from a client who went from wasting ad budget to 284% conversion improvement.
From 2.1% to 8.4% Conversion: Real Google Ads Results
B2B SaaS company spending $8,500/month on Google Ads for demo requests
Problems:
- • Generic homepage with navigation menu
- • Slow mobile experience
- • Multiple confusing CTAs
- • Generic "Learn about our software" messaging
- • No message match with ad copy
Success Factors:
- ✓ Single-purpose, no navigation distractions
- ✓ Perfect mobile-first design
- ✓ One clear CTA, repeated strategically
- ✓ Matches ad copy exactly ("Get Free Demo")
- ✓ Social proof and trust badges
"We were burning through ad budget with terrible conversions. Uptrade Media's landing page increased conversions 284% while our ad spend stayed the same. The ROI is absurd—the landing page paid for itself in 4 days. We've since built 5 more landing pages for different campaigns."
Slow Landing Pages Cost You 2X: Lower Quality Score = Higher CPC
Google and Facebook penalize slow landing pages with higher costs and lower ad positions
Most businesses focus only on conversion rate, missing the fact that landing page speed directly impacts how much you pay per click. Google Ads uses "Quality Score" (1-10 scale) to determine your ad position and cost-per-click. Landing page experience (primarily speed) is 1/3 of that score.
A slow landing page doesn't just convert poorly—it makes every click more expensive, compounding your losses.
| Quality Score | CPC Multiplier | Example CPC | 1,000 Clicks Cost |
|---|---|---|---|
10 (Perfect) | -50% | $1.25 | $1,250 |
7-9 (Good) | Standard | $2.50 | $2,500 |
4-6 (Average) | +25% | $3.13 | $3,130 |
1-3 (Poor) | +400% | $10.00 | $10,000 |
Cost Impact Over 1,000 Clicks
A client was paying $4.75 per click with Lighthouse score 38 landing page. After our Lighthouse 100 redesign:
Bottom Line:
A $3,000-$5,000 investment in a Lighthouse 100 landing page can save you $1,000-$3,000 monthly in reduced ad costs while simultaneously increasing conversions. Most clients achieve 2-4 month payback period just from CPC savings, before factoring in conversion improvements.
The 8 Elements of a High-Converting Landing Page
Every element strategically placed to guide visitors toward one action
- Clear headline matching ad copy exactly
- Subheadline explaining benefit in 10-15 words
- Hero image/video showing product or result
- Primary CTA with action-oriented copy
- Trust indicators (logos, ratings)
- No navigation menu (no exit paths)
- Client logos (8-12 brands)
- Testimonial with photo and results
- Rating display (4.8★ from reviews)
- Usage stats ("Join 5,000+ companies")
- 3 core benefits with icons
- Focus on outcomes ("Save 10 hours/week")
- Visual hierarchy with whitespace
- Visual timeline (Step 1 → 2 → 3)
- Each step: icon, title, 1-sentence description
- Emphasize ease
- Specific metrics (not vague claims)
- Before/after examples
- Case study snippet
- Link to full case study
- FAQ accordion (top 3-5 objections)
- Guarantee statement
- Security badges (if payment info)
- Scarcity ("Only 5 spots left")
- Time limit ("Expires Friday")
- Event-based ("Black Friday special")
- Repeated primary CTA
- Different angle ("Ready to get started?")
- Risk reversal ("No credit card required")
The Result
Every Conversion Element, Backed by Testing
These aren't just "best practices"—each one is proven to increase conversions
- Optimized images with WebP format
- Minimal JavaScript for fast parsing
- Code splitting and tree shaking
- CDN delivery via Netlify
- Perfect Core Web Vitals
- Mobile-first responsive design
- Message match with ad copy
- Single clear call-to-action
- F-pattern layout for eye flow
- Color psychology for CTA buttons
- Whitespace for hierarchy
- High-contrast for accessibility
- Google Optimize integration
- Multiple headline variant support
- Modular sections for easy testing
- Analytics event tracking
- Heatmap integration
- Conversion funnel tracking
- Client logo showcase
- Testimonials with photos
- Star ratings and review counts
- Trust badges and certifications
- Usage statistics
- Case study snippets with metrics
- Minimal fields (only essentials)
- Inline validation with errors
- Smart defaults and autocomplete
- Multi-step with progress
- Conditional logic
- Mobile-optimized input types
- Google Analytics 4 enhanced events
- Conversion tracking for ad platforms
- Facebook Pixel integration
- LinkedIn Insight Tag
- Custom event tracking
- Form abandonment tracking
- Semantic HTML structure
- Meta tags and Open Graph
- Schema markup
- XML sitemap inclusion
- Robots.txt configuration
- Alt text for all images
- Countdown timers for limited offers
- Stock/availability indicators
- Live activity feeds
- Limited spots messaging
- Expiring discounts
- Exit-intent popups
From Strategy to Live in 2 Weeks
Fast-track process designed for marketers who need landing pages yesterday
Strategy & Messaging
Review ad campaigns, analyze competitors, and craft messaging that matches your ad copy exactly.
Design & Copy
Design landing page focused on conversion, write persuasive copy, and create mobile-responsive mockups.
Development & Testing
Build landing page with Lighthouse 100 performance, integrate analytics, and test across devices.
Launch & Optimize
Deploy landing page, connect to ad campaigns, and monitor initial performance.
One Conversion Often Pays for It All
Landing pages typically pay for themselves in 3-30 days through increased conversions
- Single landing page
- Template-based design with customization
- You provide copy (we optimize)
- Basic form integration
- GA4 and ad tracking
- 2-week delivery
- 30 days support
- Single landing page
- Fully custom design
- Professional copywriting included
- Advanced integrations (CRM, automation)
- A/B testing setup with 3 variants
- Video integration (if provided)
- Heatmap analytics
- 2-week delivery
- 30 days optimization support
- Three landing pages (save 20%)
- Fully custom designs per page
- Copywriting for all pages
- Shared components across pages
- Campaign-level tracking dashboard
- A/B testing for all pages
- Priority support
- 3-week delivery
Performance & Speed
- •Lighthouse 90+ guaranteed
- •Sub-1-second load times
- •Perfect mobile experience
- •CDN delivery
Conversion Elements
- •Psychology-based design
- •A/B testing framework
- •Social proof integration
- •Form optimization
Tracking & Support
- •GA4 and ad platform tracking
- •CRM/email integration
- •30 days optimization support
- •Unlimited revisions during dev
Everything You Need to Know About Landing Pages
Standard delivery is 2 weeks from kickoff to launch. Rush service (1 week) available for +$500-1,000 fee. Timeline depends on how quickly you provide feedback during revision rounds. Most delays come from client approval processes, not our development.
Stop Wasting Ad Budget. Start Converting at 5-15%.
Every day you send paid traffic to slow, generic pages is money down the drain. Every click you pay for that bounces is ad budget wasted. Our Lighthouse 100 landing pages convert at 5-15% (vs industry average 2.3%), lower your cost-per-click through better Quality Scores, and typically pay for themselves in 3-30 days.
Book a free landing page audit where we'll review your current pages, analyze wasted spend, and show you exactly how much revenue you're leaving on the table. No obligation—just honest analysis and a custom quote.