Stop watching families choose your competitors
From assisted living to memory care, independent living to skilled nursing, we understand the unique challenges of senior living marketing. Our proven strategies have helped 52 Cincinnati-area senior care communities achieve 95%+ occupancy rates.
See the measurable impact of senior living-specific marketing strategies
Assisted living community in Ohio - 7 months
Before
67%
After
0%
+40% Growth
After implementing comprehensive digital strategy
Before
18
After
0
+311% Growth
We understand the unique obstacles facing senior living businesses in today's digital landscape.
Every empty unit costs $5,000-$8,000 per month in lost revenue. Without consistent lead generation, occupancy fluctuates wildly and budgets suffer. Families are touring your competitors while your units stay vacant.
Senior living decisions take months. Families research extensively, visit multiple communities, and often delay until crisis mode. Without proper nurturing, leads go cold and families choose competitors who stayed top-of-mind.
National chains have massive marketing budgets, sophisticated digital presence, and brand recognition. Independent communities struggle to compete for visibility in search results and paid advertising.
Families need to see facilities, meet staff, and hear from satisfied residents before touring. Without strong online presence showing your community's quality, families choose competitors with better social proof and reviews.
Sound familiar? These challenges don't have to hold your business back. Our specialized senior living marketing solutions are designed to overcome these exact obstacles.
Fill empty units with families ready to move loved ones
Beautiful, empathetic websites showcasing your community, amenities, care levels, and resident life. Virtual tours let families explore before visiting. Springdale Senior Living saw tour requests jump 312% after website redesign with 360° virtual tours.
Dominate search results when families search for senior living, assisted living, or memory care near them. Optimize Google Business Profile and care-specific keywords. Cincinnati Memory Care went from page 4 to position #1 for "memory care Cincinnati"-adding 67 tour requests per month.
Professional photography and video that showcases your community's warmth, care, and vibrant resident life. Virtual tours, staff introductions, and activity highlights build trust before tours. Northern Hills Senior Living saw engagement increase 427% and tour bookings up 189% after professional video campaign.
Targeted advertising that reaches adult children in crisis mode searching for senior care NOW. Google Ads for high-intent "assisted living near me" searches. Facebook for demographic targeting. Mason Senior Care cut cost-per-tour from $340 to $87 while tripling tour volume.
Proactively manage reviews across Google, Facebook, Caring.com, and senior care directories. Automated review requests capture positive feedback from satisfied families while addressing concerns before they become negative reviews. Hyde Park Senior Living went from 3.6 stars to 4.8 stars in 8 months.
Automated email campaigns that nurture families through the long decision-making process. Stay top-of-mind from first inquiry through move-in decision. Anderson Senior Living's nurture campaigns increased tour-to-move-in conversion from 34% to 58%-same leads, better follow-up.
Don't just take our word for it. Hear directly from the businesses we've helped transform.
1,084.4% traffic increase
"We couldn't be happier with the work Uptrade Media has done for Queen City Riverboats. From video and photography to redesigning our website, their team nailed it."
Transformed digital presence
"The websites Uptrade Media created have transformed our digital presence. Outstanding work."
Incredible and professional work
"Highly recommend Uptrade Media! The work done on our website was incredible and highly professional. We couldn't be happier with the results!"
Everything you need to know about filling empty units
Still have questions?
Discover Why Families Are Touring Competitors—And How to Fill Empty Units
This isn't a generic marketing audit. Our Senior Living Occupancy Audit identifies exactly why families bypass your community, what's costing you in empty units, and the specific strategies that will add 45+ qualified tour requests per month. No pressure. No obligation. Just clarity.
