Chateau at Heritage Square
55+ Independent Living Community
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Services Delivered
A comprehensive strategy combining design, development, and marketing excellence
Modern, accessible design that makes tours and inquiries simple.
- Responsive UI
- Clear navigation
Information architecture and copy tuned for senior living search intent.
- On-page best practices
- Structured data
Lifestyle imagery, interviews, and aerials to build trust and interest.
- Lifestyle photos
- Aerial footage
Supportive, clear messaging that speaks to residents and families.
- Tone guidelines
- Conversion copy
Built with Cutting-Edge Technology
Every project combines modern frameworks, performance optimization, and security best practices
Performance and Accessibility
Lightweight components, alt text coverage, and keyboard-friendly navigation.
Structured Data
Organization and content schema to improve clarity for search engines.
Analytics and Funnels
Events and form tracking for tour and inquiry flows.
Strategic Approach
From discovery to launch, here's how we brought this project to life
Discovery and Resident Personas
Reviewed goals, audience needs, and competitive set. Identified objections and decision criteria for prospective residents and families.
Creative Direction
Defined a warm, confidence-building visual system with clear typography and accessible color. Established photo and video direction.
Media Production
Captured lifestyle photography, resident interviews, and aerial footage to authentically present daily life and amenities.
Site Build and Performance
Built responsive pages, tuned for Core Web Vitals, and structured content for search and conversion clarity.
Launch and Optimization
Deployed with analytics and continued improvements based on engagement patterns and inquiry flow.
Loved by Businesses Like Yours
Don't just take our word for it—hear from clients who've transformed their digital presence
"We couldn't be happier with the work Uptrade Media has done for Queen City Riverboats. From video and photography to redesigning our website, their team nailed it. Our new site is clean, modern, and easy to navigate—plus, it perfectly captures the experience of cruising on the Ohio River."
Kelly Hammel
Queen City Riverboats
"Highly recommend Uptrade Media! The work done on our website was incredible and highly professional. We couldn't be happier with the results!"
Manhattan Harbour
Marina & Event Venue
"Working with Uptrade Media has had an immediate and noticeable impact in our business. This has been one of the smartest investments we made. The professionalism, commitment and fast delivery make working with Ramsey a pleasure."
Matt
Bar Owner
Happy Clients
Google Rating
Projects Delivered
Client Retention
Measurable Results
Real outcomes that drive business growth and digital success
A professional site that clearly communicates lifestyle and amenities.
Visitors spend more time with photo, video, and resident stories.
Clear paths to schedule a tour and request information.
The Complete Story
Project Overview
Uptrade Media partnered with Chateau at Heritage Square, a 55+ independent living community in Brockport, NY, to elevate their digital presence and attract new residents. We delivered a complete marketing package that positions Chateau as more than a place to live—a community with amenities, dining at Cappelletti's, and a vibrant social calendar. The mix of storytelling, video, and optimization set a strong foundation for qualified leads.
Services Provided
- Website design and development
- Media production (drone, lifestyle video, interviews)
- Photography (property, residents, amenities)
- Content strategy (SEO-tuned copy and IA)
Key Features & Improvements
- Warm, accessible design with clear typography and color contrast
- Lifestyle storytelling via resident interviews and cinematic b-roll
- Mobile-first performance focused on Core Web Vitals
- Structured data and on-page SEO for senior living search intent
- Conversion-ready flows for tours and information requests
Results
- Enhanced digital presence that aligns with the real community experience
- Higher-quality engagement with photo, video, and resident stories
- Lead readiness through clear CTAs and simplified inquiry paths
"Prospects can picture daily life here—and booking a tour is straightforward."
Technical Notes
- Performance budget enforced; responsive media and caching for LCP/CLS targets
- JSON-LD for Organization and content entities
- GA4 events and funnel tracking for tours and inquiries
- Accessibility checks: alt text coverage, focus order, and keyboard navigation
Industry
Senior Living and Healthcare
Location
Brockport, NY
Project Scope
Complete marketing package
Timeline
8 weeks
Technologies
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