El Señor Pig
Vibrant Mexican Restaurant Digital Presence

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Services Delivered
A comprehensive strategy combining design, development, and marketing excellence
Responsive design that reflects the space and removes friction for key actions.
- Mobile-first UI
- Clear menu access
Focused on local discovery across Northern Kentucky and Cincinnati.
- Metadata and IA
- Restaurant schema
Food, interior, and aerial shots that tell the full brand story.
- Menu features
- Lifestyle and ambiance
A friendly, memorable identity aligned with the in-store experience.
- Color and type system
- Iconography
Clear, appetizing descriptions matched to category intent.
- Structured sections
- Scannable text
Organization, LocalBusiness, and menu schema to support rich results.
- Schema markup
- SERP enhancements
Profile polish and posting cadence to boost local visibility.
- Category tuning
- Photo updates
Short-form reels and hero cuts that showcase energy and flavor.
- Short-form edits
- Hero clips
Built with Cutting-Edge Technology
Every project combines modern frameworks, performance optimization, and security best practices
Restaurant and Menu Schema
Organization, LocalBusiness, and menu markup to support rich results.
Image Strategy
Responsive sizing and efficient delivery for Core Web Vitals.
GBP Alignment
Categories, hours, and photo cadence aligned with site content.
Strategic Approach
From discovery to launch, here's how we brought this project to life
Discovery and Positioning
Stakeholder interviews, competitive scan, and local search review to set brand direction and priorities.
Brand Identity and Visual System
Color, typography, and iconography inspired by pink walls and greenery. Playful but clean brand system.
Content and Media
Photography and video to capture menu, ambiance, and drone exteriors. Menu copywriting with appetizing detail.
Build and Technical SEO
Responsive build with fast loads, schema markup, and IA for local discovery.
Launch and Local Visibility
Google Business Profile optimization, listings alignment, and on-page tweaks from early engagement signals.
Loved by Businesses Like Yours
Don't just take our word for it—hear from clients who've transformed their digital presence
"We couldn't be happier with the work Uptrade Media has done for Queen City Riverboats. From video and photography to redesigning our website, their team nailed it. Our new site is clean, modern, and easy to navigate—plus, it perfectly captures the experience of cruising on the Ohio River."
Kelly Hammel
Queen City Riverboats
"Highly recommend Uptrade Media! The work done on our website was incredible and highly professional. We couldn't be happier with the results!"
Manhattan Harbour
Marina & Event Venue
"Working with Uptrade Media has had an immediate and noticeable impact in our business. This has been one of the smartest investments we made. The professionalism, commitment and fast delivery make working with Ramsey a pleasure."
Matt
Bar Owner
Happy Clients
Google Rating
Projects Delivered
Client Retention
Measurable Results
Real outcomes that drive business growth and digital success
More menu views and gallery interactions after launch.
Improved discovery for Dayton and NKY restaurant queries.
Optimized images and lightweight code improved mobile speed.
The Complete Story
Project Overview
El Señor Pig is a vibrant, family-owned Mexican restaurant in Dayton, KY. The goal was a digital presence that matches the playful ambiance and makes it effortless to browse the menu, get directions, and plan a visit. We delivered a responsive site, a distinct brand system, and local visibility improvements that turn curiosity into foot traffic.
Services Provided
- Web Design
- Branding
- Local SEO
- Menu Copywriting
- Structured Data
- Photography
- Videography
- Google Business Optimization
Key Features & Improvements
- Brand identity and visual direction based on the in-restaurant palette and greenery
- Custom website design that is responsive, fast, and consistent with the in-store vibe
- Local SEO tuned for Northern Kentucky and Cincinnati discovery
- Photography and video of food, ambiance, and aerial context
- Clear information architecture for menu access, hours, and location
Results
- Enhanced brand recognition through a distinctive, memorable identity
- Improved local visibility with stronger discovery in regional searches
- Increased customer engagement driven by visuals and content that inspire visits
"Bold, friendly, and easy to use. Guests find what they need fast and come in hungry."
Technical Notes
- JSON-LD for Organization, LocalBusiness, and menu entities
- Responsive image sets with caching for LCP and CLS targets
- Google Business Profile alignment and update cadence
- Search Console monitoring and iterative on-page refinements
Industry
Restaurant and Food Service
Location
Dayton, KY
Website
elsenorpig.comProject Scope
Complete brand and digital transformation
Timeline
6-8 weeks
Technologies
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